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How to Market Your Rental Listing

With a busy season ahead as many families prefer to move during summer once schools out, April is the perfect month to share some of the FAQ we receive from new investors asking about the home rental marketing process.

How do you find home rental tenants?

Through modern and traditional marketing techniques. Automated property listings post vacancies to hundreds of sites including Zillow, Trulia and ensuring the maximum exposure for your listing. By 2022, it’s expected that 81% of the U.S. population will use a smartphone and the number of mobile-only internet users will increase by 12%—that’s why we invest in mobile-friendly online technologies for you and your residents.

How do you manage a rental property, exactly?

We manage the day-to-day operations of home rental—this includes:

  • Tenant Application and Approval Process
  • Rental Price Market Research
  • Collecting Rent
  • Late Rent Notices
  • Repair Oversight
  • Early Lease Terminations
  • Monthly Accounting
  • 24-Hour Emergency Line
  • Insufficient Funds Payments
  • Routine Maintenance
  • Unauthorized Pets
  • All Charges Verified
  • Regular Inspections
  • Evictions
  • Neighbor/HOA Complaints

How do you protect my investment?

Through competitive rental pricing recommendations, home inspections and repairs. We research local market rental prices of similar properties and offer data-based listing price recommendations to maximize your profits while remaining competitive year after year. Home inspections take place before signing any contract, this includes: before you sign with us, before a tenant moves in, after a tenant leaves, as well as quarterly inspections, or as needed. We assess damage, preventable maintenance, plumbing, electrical, overall status and more. Expect detailed reports with photographs of each room in the property. For repairs, a highly-skilled in-house maintenance technician handles your quick repairs at discounted prices. Through strong vendor relationships, we’re able to offer highly competitive rates on maintenance issues that require outsourcing to a specialist. We offer real-time updates throughout the repair.

When do I get paid? How much commission do you keep?

We provide monthly financial reporting. Bookkeeping staff will provide you with month-end statements for your rental income and expenses. Year-end 1099’s and an annual statement will also be provided. Rent proceeds are processed by the 10th of the month. Proceeds are either directly deposited in your account or mailed to you each month. Our fees are fair and competitive, you receive 85-90% of the profits each month (subject to maintenance and repair fees). Please use the information provided on this website to contact us for more information.


Gulf Coast Management Group provides property management services to Naples, Marco Island, Estero, Bonita Springs and Fort Myers, Florida.  If you’re expanding your business or would like to start investing in real estate, GCMG can guide you through our owner’s program, call us today at 239-325-4300

Posted by: Gulf Coast Management Group on April 5, 2019
Posted in: Uncategorized